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Social media is fast becoming part of the savvy small business owner’s world. The most popular sites coming out of the revolution are social networking sites. At the most basic level, a social networking site allows you to identify your business contacts—from prospects and customers to partners and associates—and establish a personal link between you and each of them.
We suggest you begin by outlining clear goals for your social media marketing efforts and figuring out how you’ll measure success. Once you’ve outlined your goals, let’s look at 10 great ways you can begin to leverage social media for your marketing efforts.
Some ways that a small business can get involved with these sites include:
Facebook offers exceptional, low cost marketing opportunities for small business. Facebook now has over 300 million users, and while that seems like an outrageous number for small businesses to be targeting, Facebook offers a very powerful platform on which to build a presence. If you’re not already active on Facebook; you should get started right away
Twitter has grown tremendously over the past year. For some small businesses, it offers an incredible marketing platform. BusinessWeek’s recent profile of 20 ways businesses use Twitter might give you some ideas about how you can leverage Twitter for your business.
Here’s a video about Social Media for Small Business [Read more...]
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